The Swedish Institute (SI) has launched a new short film about Sweden, “This is Sweden”. The new film about Sweden premiered in New York on January 27.
An updated and authentic image of Sweden
The film aims to give an updated and authentic image of Sweden. By offering an attractive but not too polished image of Sweden in 1 minute and 46 seconds, SI hopes to make an international audience curious about the country.
Life in Sweden “as is”
“‘This is Sweden’ showcases life in Sweden ‘as is’. From generous paid parental leave and spontaneous skinny dipping to same-sex marriages and summers that might turn rainy. We want to communicate an authentic feeling of what Sweden is like today,” says Johan Sundberg, project manager for the film at SI.
Produced by B-Reel
The award-winning production company B-Reel produced the movie, and Olof Lindh directed. At the age of 25, Lindh has already won a number of awards, for example with work for Spotify.
“We’ve chosen a documentary method, shooting with real people in real situations rather than professional actors, to give a true and multifaceted glimpse of life in Sweden,” he says.
Alice Boman’s melancholic song “Waiting” reinforces the documentary feeling.
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Source: The Swedish Institute (SI)